We teamed up with Bubba Wallace and 23XI Racing to create The World's Fastest Can. We allowed fans to get the World's Fastest Can by scanning the World's Fastest QR code, a QR code we placed on a Bubba Wallace's NASCAR.
Step 1: Scan 'The World's Fastest QR Code'
We fitted up Bubba Wallace's car for the Goodyear 400 with The World's Fastest QR Code. From the track to TV, over 700 fans scanned successfully.
Step 2: Get 'The World's Fastest Can'
From there, fans were taken to a link where they could sign up to win The World's Fastest Can -- a limited-edition, blurry Dr Pepper can signed by Bubba Wallace himself. We sold out within 24 hours.
Copy Writer: Adam Dellavecchia
Creative Directors: Curtis Preteglia, Chris Jones
ECD: Ryan Lehr