Dr Pepper Social has been my baby for the past few years. I started on it as a Junior Art Director - now I'm mentoring other teams on how to have the correct TOV and all that jazz.

When I was first put in charge of Dr Pepper Instagram it has just over 500k followers - now it has over 1 million
We had 0 followers when I started on TikTok - now we have almost 2 million
Dr Pepper has become the most engaged with Soft Drink on social media.

Enjoy scrolling through some of my favorites. I'm featuring IG here because embedding TikToks is a pain in the butt.