STATS:
Over 4.1 Billion Impressions
18.1+ Million Views Across All Owned Social Content
270+ Placements Among Outlets
+1,176 Increase in Organic Search for Dr Pepper
AWARDS:
Cannes – Social & Creator – Silver Lion
Cannes – Innoviation Use of Creators – Shortlisted
Cannes – Influencer & Co-Creation – Shortlisted
Cannes – Real Time Response – Shortlisted
Cannes – Innovation & Engagement of Community – Shortlisted
Cannes – Multiplatform Social Campaign – Shortlisted
CLIOS – Use of Influencer / Creator – Silver Winner
Webby's – Best Viral PR Campaign – Jury Winner
Webby's – Best Viral PR Campaign – People's Choice Winner
Webby's – Real Time Response – Jury Winner
Webby's – Real Time Response – People's Choice Winner
Webby's – Best Creator or Influencer Endorsements – Jury Winner
Webby's – Best Creator or Influencer Endorsements – People's Choice Winner
Shorty’s – Real Time Response – Winner
Shorty’s – Use of Viral Content – Silver
Andy's – Idea – Shortlisted
Andy's – Bravery – Shortlisted
Here's the spot in all it's glory: