Coconut used to be a niche flavor reserved for the rarest of rare occasions. But in 2024,  It’s taking over. It’s the Jeremy Allen White of flavors. It’s taking over our self-care products. It’s taking over our food. It’s even taking over our Dr Pepper. And now it’s gonna take over our TikTok feed...

Dr Pepper Creamy Coconut Head Takeover.
In-Feed TikTok Videos:
Instagram Posts:
Copy Writer: Adam Dellavecchia
Creative Directors: Curtis Preteglia, Chris Jones
ECD: Ryan Lehr