Insight: Red Bull gives you the energy you need to keep going no matter what.
Idea: Give a Red Bull to the passenger; they are the true highway warrior.
whatever it takes to stay awake
VFX/Motion Graphics: Harrison Brownell
Copywriter: Dane Carlson
Art Direction: Abby Anderson
DP: Asher Huskinson
Management/Strategy: Rachel Langston/Kofi Aidoo