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Insight: Red Bull gives you the energy you need to keep going no matter what.

Idea: Give a Red Bull to the passenger; they are the true highway warrior.

whatever it takes to stay awake

VFX/Motion Graphics: Harrison Brownell

Copywriter: Dane Carlson 

Art Direction: Abby Anderson

DP: Asher Huskinson

Management/Strategy: Rachel Langston/Kofi Aidoo

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