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The best part of Lay's potato chips is their crispy crunch. That doesn't exist without some cushion around the little gems.

Lays: Tender Loving Air

Director: Caleb Blackhurst

Art Direction: Austin Warnick

Copywriter: Dallin Slavens

DP/Editor: Asher Huskinson

Producer: Rebekah Baker

VFX/Motion Graphics: Harrison Brownell

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