doritos blaze

Insight: Doritos Blaze is so spicy, it will make you cry. “It’s like licking a volcano.”

Strategy: For the disengaged renegade, Doritos can help them fake emotion at any moment.

spice up the season

radio

Blaze Radio - Spot 2
Blaze Radio - Spot 1

print

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alternative

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BlazeSidewalk2_WithLogo.jpg

Stickers that would heat up the sidewalk during the cold Christmas season.

blaze bag.png

Some instructions on how to fake the feels, and tissues to help sell the effect.

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Show off how much your mouth can handle with this new Snapchat/Instagram AR vision: Christmas Blaze Cam

Content/Director: Harrison Brownell

Copywriters: Naomi Winders, JP Winders

Art: Piper Alkonis

Management/Strategy: Collin Russell, Reese Hansen

DP: Isabel Latimer

Producer: Katelyne Maroney