Insight: Doritos Blaze is so spicy, it will make you cry. “It’s like licking a volcano.”
Strategy: For the disengaged renegade, Doritos can help them fake emotion at any moment.
spice up the season
Stickers that would heat up the sidewalk during the cold Christmas season.
Some instructions on how to fake the feels, and tissues to help sell the effect.
Show off how much your mouth can handle with this new Snapchat/Instagram AR vision: Christmas Blaze Cam
Content/Director: Harrison Brownell
Copywriters: Naomi Winders, JP Winders
Art: Piper Alkonis
Management/Strategy: Collin Russell, Reese Hansen
DP: Isabel Latimer
Producer: Katelyne Maroney