Coca-Cola creates 3 million metric tons of plastic waste annually.
In order to clean up their act, we created the first soda subscription: Coca-Cola Infinity.

TV Spot - Product Launch

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Social

Subscription App

In the Coca-Cola app, users can manage their subscription, see the impact they’ve had on keeping bottles out of the ocean, set goals, and compete with friends.

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Out of Home

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BTS

Strategist: Kofi Aidoo
Producer: Rebekah Baker
Industrial Designer: Zachary Arnold
Copywriter: Matt Ostler
Art: Austin Warnick
DP: Asher Huskinson
Director / Animator / Art / Editor: Harrison Brownell